Yearly Promotions

Promoting Community

A collection of seasonal campaigns designed to strengthen community connection and celebrate meaningful moments throughout the year across Australia and New Zealand. These promotions combined emotional storytelling with uplifting visual design, creating campaigns that felt warm, inclusive, and engaging across both digital and printed touchpoints.

Father’s Day

A Father's Day campaign for Australia and
New Zealand, grounded in the contrasting landscapes and identities of modern father figures — from Australia's red earth to New Zealand's lush green forests. dōTERRA products were positioned as companions for every kind of man and every kind of journey.

Products were photographed outdoors and immersed naturally within the environment, letting the scenery become part of the storytelling. Themes of nature, adventure, self-care, and everyday ritual presented wellness in a way that felt authentic, grounded, and accessible across generations.

The campaign extended into dōTERRA Men ,
a broader lifestyle platform built on the same visual language, combining cinematic outdoor photography, bold typography, and earthy masculine tones across digital, social, educational, and promotional touchpoints.

dōTERRA Dad

Take him anywhere

Christmas 2025

Two communities separated by an ocean, united under the same night sky. The Southern Cross constellation, shared on both national flags, became the conceptual anchor for a campaign built around togetherness, family, and the joy of shared experience across Australia and New Zealand.

The visual identity was built on deep navy tones layered with stars, light, and delicate threads of connection. Native Australian wattle and New Zealand mānuka flowers were woven together to form a symbolic Christmas tree — a quiet nod to the relationship between the two countries and their communities.

The campaign extended across social media, gift-giving guides, educational eBooks, DIY content, and festive recipes, creating a warm, emotionally connected seasonal experience rooted in wellness and generosity.

Celebrating Connection

Look up at the stars knowing that we see the same sky

Christmas 2022

Christmas by the Water

Christmas in Australia and New Zealand looks different from anywhere else in the world. Celebrations spill outdoors, to beaches, rivers, lakes, and coastlines, where sunlight dances on water the way lights dance on a Christmas tree. That single observation became the conceptual foundation for the entire campaign.

The visual identity was built around soft reflections, crystalline blues, and shimmering highlights, evoking the movement and sparkle of water in summer light. Packaging was intentionally tactile, using embossed textures and selective UV gloss finishes to recreate that sensory quality physically, making every product feel like part of the story.

Delivered across product packaging, photography, social media, an ebook, DIY content, and campaign storytelling, Christmas by the Water balanced elegance with genuine warmth, creating a seasonal experience that felt vibrant, considered, and unmistakably connected to summer celebrations in this part of the world.

Festive moments
& memories

Mother’s Day

A campaign celebrating the quiet strength of the women who nurture those around them, and the importance of honouring that with something genuinely beautiful.

The creative direction centred on encouraging moments of pause and indulgence. Rich colour palettes, layered textures, and elegant finishes brought warmth and celebration to every touchpoint, while tactile packaging — embossing, UV gloss detailing, and soft-touch lamination, transformed each product into something designed not just to be gifted, but truly felt.

Across digital, print, and promotional touchpoints, the campaign wove together themes of connection, self-worth, and generosity, celebrating beauty not only in products, but in the relationships shared between women and the people they love.