discover Program
dōTERRA Australia
Role & Creative Direction — l led the creative direction and development of the Discover program, creating a cohesive brand and content system across all touchpoints. The focus was on making complex program information easy to understand and navigate, while maintaining a strong and consistent visual identity throughout.
Concept — Discover was developed as a scalable content system rather than a series of individual assets. Particular attention was given to structuring information in a way that felt accessible and intuitive — ensuring it could be confidently absorbed by a broad range of advocates regardless of their experience with the brand.
The creative approach balanced clarity and visual appeal, using a consistent system of layout, typography, and graphic elements to reinforce key messages and support learning over time. A unified visual language across print, digital, and presentation materials ensures clarity, recognition, and ease of use at every touchpoint.
Execution — The Discover program
was designed to extend beyond static materials into a digital experience
that supports ongoing engagement. Content was structured for mobile-first consumption, allowing advocates to easily access education, tools, and inspiration in a format that feels familiar and intuitive.
The result is a cohesive program that balances education and engagement — making content more accessible while strengthening brand consistency across the entire experience.
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